As social media grows more toxic, college athletes ask themselves: Is it worth it? / WKKY Country 104.7 Becky Sullivan Nov 14, 2025 | 5:00 AM Building a social media brand has helped enrich players. But constant harassment — fueled in part by sports gambling — has come to outweigh potential income. Now, staying “regular” is the goal. (Image credit: Timothy D. Easley)